Internal Relationship Management (Book)
Michael D Hartline
Release Date: 29 Jan 2005
Format: Paperback
Pages: 124
ISBN: 9780789024619
ISBN-10: 0789024616
Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can better develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) and offers practical suggestions to improve internal service, employee performance, and--ultimately--external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models.
USD $27.80
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